Superior Times Resort & Campground

Superior Times Resort & Campground, located on Autrain Forest Lake Road in Au Train, Michigan, presents itself as a comprehensive destination for visitors to the Upper Peninsula. While its name suggests a primary focus on lodging, its operational scope extends into services that align with those of a travel agency, acting as a crucial base for regional exploration. The business is family-owned and operated by the Holmstrom family, who took over in 2017 and have since been dedicated to renovating and improving the property, which was formerly known as Coleman's Paradise Resort. This personal investment is a recurring theme in guest feedback and is central to the establishment's character.

Lodging Options and Quality

The resort offers a diverse array of lodging options catering to different preferences and budgets. These include traditional rustic campsites, electric hookup sites for RVs, newly constructed bungalows, and a variety of lakeside cabins. Guest reviews consistently praise the cleanliness across all accommodation types. The cabins, in particular, receive high marks for being well-stocked with essentials like linens, kitchenware, and paper products, creating a 'home away from home' atmosphere. The six-bedroom cabin is frequently mentioned as an ideal choice for large groups, with ample space and consistently hot showers, a significant comfort after a day of outdoor activities. The owners' continuous efforts to upgrade the facilities are evident, with guests noting newly remodeled bathrooms and other improvements that enhance the rustic charm of the cabins.

For those preferring a more traditional camping experience, the rustic campsites are described as clean and well-maintained. The associated bathroom and shower facilities are also highlighted for their cleanliness and functionality, providing hot water reliably. This attention to basic comforts is a significant positive, ensuring that even guests in tents have a comfortable and pleasant stay.

On-Site Services and Amenities

A key strength of Superior Times Resort is the thoughtful collection of on-site amenities that support a self-sufficient and enjoyable stay. The camp store is frequently lauded as a 'life saver,' stocked with forgotten essentials, food items, firewood, and treats. This convenience reduces the need for frequent trips into town, allowing guests to maximize their vacation time. The resort also facilitates outdoor recreation by offering rentals for kayaks, pontoon boats, and jet skis, allowing easy enjoyment of Au Train Lake. Other practical amenities include a laundry room, a playground for children, and complimentary Wi-Fi, which is a valued feature in a relatively secluded area.

Customer Service and Management

The hospitality provided by the owners is perhaps the most highly praised aspect of the Superior Times experience. Reviews are filled with anecdotes of their friendliness, helpfulness, and hands-on approach. One notable account describes how an owner quickly provided a jump pack for a guest's dead car battery, turning a potential vacation-ruining problem into a minor inconvenience. This level of personal care and commitment fosters a strong sense of community and makes guests feel genuinely valued. This dedication is a core component of their business model and a primary reason for high customer satisfaction and repeat visits.

A Hub for Adventure Travel

Functioning as a de facto tour operator, the resort is strategically positioned for accessing the region's main attractions. Its location provides easy access to over 300 miles of trails for ATV riding and is a short, scenic drive from Munising and the Pictured Rocks National Lakeshore. This makes it an excellent base for various forms of adventure travel, from hiking and kayaking in the summer to snowmobiling and hunting in the winter, as the resort is open year-round. By providing comfortable lodging, essential supplies, and direct access to recreational activities, the resort is integral to visitors' holiday planning in the Upper Peninsula.

Potential Drawbacks and Areas for Improvement

While the feedback is overwhelmingly positive, no business is without areas for potential enhancement. Some guests have noted that during peak season, the campsites can feel a bit tight or crowded, which is a common issue for popular campgrounds. A constructive suggestion from one visitor was the addition of steps leading down to the lake to improve accessibility, making it easier for all guests to enjoy the waterfront. Another review mentioned that the cabins could get warm at night, requiring the use of box fans provided by the owners. While the provision of fans is a helpful solution, it points to a potential need for better cooling options during warmer months. Finally, a guest whimsically voted 'yes' for the potential addition of hot tubs to some cabins, a suggestion that, while not a criticism, points toward amenities that could further elevate the guest experience.

Final Assessment

Superior Times Resort & Campground successfully combines comfortable accommodations with the functional support of a local travel agency. Its strengths lie in its impeccably clean facilities, the wide range of lodging options, and the extraordinary hospitality of its owners. It serves as an ideal launchpad for exploring Michigan's Upper Peninsula, making it a highly recommended choice for family vacation spots, group trips, and solo adventurers. The minor critiques offered by guests are more akin to suggestions for future upgrades rather than significant complaints. For travelers seeking a well-managed, friendly, and conveniently located base for their next Michigan Upper Peninsula travel experience, Superior Times Resort & Campground stands out as a reliable and welcoming option.