Smart Travel & Incentives, Inc.
BackSmart Travel & Incentives, Inc., located at 4606 S Clyde Morris Blvd Suite 1P in Port Orange, Florida, operates as a travel agency with a specific focus on a business-to-business model. According to its website, the company has over 35 years of experience and specializes in providing promotional travel certificates and incentive travel programs for other businesses to use as marketing tools. These certificates are typically offered to consumers as a bonus for a purchase or for attending a sales presentation, such as a timeshare pitch. The company presents itself as a full-service agency that handles all aspects of trip planning, from booking flights and hotels to arranging complex itineraries and destination weddings. Their operational hours are on weekdays, with the office remaining closed on Saturday and Sunday.
The Business Model: Promotional Travel Certificates
To understand the customer experience with Smart Travel & Incentives, it is essential to first understand their core product: the promotional travel certificate. Businesses purchase these vouchers to offer their own clients a seemingly high-value reward, such as a "free" cruise or resort stay. The recipient of the voucher then contacts Smart Travel & Incentives to redeem their trip. This indirect relationship is a critical factor in many of the reported customer service issues. While the company's website emphasizes its role in creating dream vacations and providing expert travel planning services, the vast majority of public feedback centers on the redemption process for these promotional vacation packages.
Widespread Customer Complaints and Allegations
Despite the professional presentation on its website, Smart Travel & Incentives faces a staggering volume of negative feedback across multiple platforms. A recurring theme in customer reviews is the significant discrepancy between the promise of a "free" trip and the actual cost. Consumers consistently report that after receiving a certificate, they are required to pay substantial fees, taxes, and deposits to redeem it. In many cases, the final cost of the supposedly free cruise packages or resort stays allegedly ends up being comparable to or even more expensive than booking the same trip directly through other providers. This has led many former customers to label the offers as a "scam" or a classic bait-and-switch tactic.
The Better Business Bureau (BBB) profile for Smart Travel & Incentives, Inc. is particularly revealing. The company is not BBB accredited and holds the lowest possible rating, an "F". The BBB has recorded numerous formal complaints against the business. These complaints detail several key issues:
- Unforeseen Costs: Consumers express frustration over discovering that their "free" travel deals do not cover port taxes, government fees, resort fees, and other mandatory charges that can amount to hundreds of dollars.
- Difficult Redemption Process: Many complain about a rigid and complicated booking process. This includes requirements to send forms by certified mail, limited travel date availability, and slow response times from agents, with some agents reportedly not working on a request until 60 days before the proposed travel date. Failure to follow these strict instructions can result in the certificate being voided.
- Poor Customer Service: A significant number of reviews describe the customer service in travel agencies provided by Smart Travel & Incentives as unhelpful, rude, and pushy. One reviewer recounted being told by a staff member that no questions would be answered until a payment was made. Others report being met with dismissive attitudes when trying to book their trip or request a refund for their deposit.
- High-Pressure Sales Tactics: Some consumers report being pressured into purchasing upgrades that significantly inflate the cost of their trip, negating any initial savings from the voucher.
Analysis of Online Reviews
The sentiment expressed in the BBB complaints is mirrored in Google reviews and other consumer feedback websites. Words like "scammers," "aggravation," and "disrespectful" are common. The core grievance is a feeling of being misled. Customers who believed they had won or been gifted a valuable trip feel deceived when faced with a complex process and unexpected financial obligations. The business model itself, which relies on strict terms and conditions often found in the fine print, appears to be a primary source of this widespread dissatisfaction. While promotional travel is a legitimate marketing strategy, the execution by this agency has resulted in a pattern of negative experiences.
What the Company Offers vs. What Customers Experience
On its website, Smart Travel & Incentives claims to save clients time and money by leveraging industry knowledge to find the best rates on all-inclusive resorts, cruises, and more. It also states that using their service costs the customer nothing, as the agency is paid by commissions from travel vendors. However, this claim seems to clash directly with the experiences of those trying to redeem promotional certificates, who are invariably asked to pay fees directly to the agency.
The business operates from a physical office in Port Orange with a wheelchair-accessible entrance, providing a veneer of a standard, accessible travel agency. However, the operational reality described by dozens of consumers paints a different picture. It suggests a business whose primary revenue stream may be derived from the fees and deposits collected on these promotional travel deals, rather than from commissions on successfully booked trips. Potential clients considering using a voucher issued by this company should proceed with extreme caution, read all terms and conditions meticulously, and be prepared for a potentially arduous booking process with significant additional costs.