Forward Farm LLC

Forward Farm LLC, located at 1033 South County Rd S in Manitowoc, Wisconsin, presents a complex picture for prospective clients. On one hand, it is a highly regarded equestrian center lauded for its expert staff and high-quality care, particularly for its specialization in the American Saddlebred horse. On the other hand, it is frequently cited for significant communication challenges that can leave potential customers feeling ignored and frustrated. This duality defines the experience: exceptional for those already inside its community, but potentially difficult to access for newcomers.

A Center of Equestrian Excellence

For those who have successfully engaged with its services, Forward Farm LLC is often described in glowing terms. The facility offers a comprehensive range of equestrian services, positioning itself as much more than a local stable. Its core offerings include horseback riding lessons, full-service boarding, professional training, and sales assistance. The lesson program is designed to be inclusive, catering to riders from the age of three to adults, and spanning all skill levels from beginner to advanced competitors. This structured approach ensures that whether a client is seeking a gentle introduction to horses or aiming for the national show ring, there is a pathway available for them.

Patrons consistently praise the quality of the instruction and the deep knowledge of the staff. Reviews highlight a safe, friendly, and supportive environment that is conducive to learning and personal growth. One long-term client noted the invaluable life skills her daughter gained, including discipline, teamwork, focus, and a drive for excellence. This sentiment underscores that the farm provides not just riding skills, but also character development. The staff is frequently described as kind, knowledgeable, and deeply committed to the well-being of both their riders and their horses.

Specialization in the American Saddlebred

A defining characteristic of Forward Farm LLC is its focus on the American Saddlebred. This breed, often called "the horse America made," is known for its elegant appearance, spirited yet gentle temperament, and unique gaits. Saddlebreds can be three-gaited (walk, trot, canter) or five-gaited, adding the impressive slow gait and the high-action rack to their repertoire. By specializing in this distinguished breed, Forward Farm has carved out a niche that attracts serious equestrians and enthusiasts from beyond the local area. This specialization elevates it from a simple riding school to a key destination for equestrian tourism in Wisconsin. The farm's active participation in local, regional, and national horse shows further solidifies its reputation as a serious horse training facility and a hub for competitors.

The Communication Conundrum

Despite the high praise for its internal operations, a significant and recurring issue plagues Forward Farm's reputation: a lack of responsive communication. Multiple reviews, spanning several years, detail unanswered phone calls, emails, and social media messages. This has led to considerable frustration among prospective clients who are eager to engage with the farm's services but find themselves unable to make initial contact. Some have even concluded, incorrectly, that the business is no longer operational, which contradicts its official business status. This communication gap is the single most significant drawback reported and serves as a major barrier to entry. For a business that offers such a positive experience internally, this external unresponsiveness is a critical flaw that actively turns away potential revenue and clientele.

Services and Programs Offered

For those who can establish contact, a wide array of programs awaits. The farm's website details several engaging options that make it an attractive Wisconsin travel destination for families and horse lovers:

• Group Lessons: Offered year-round in both indoor and outdoor arenas, ensuring that training can continue regardless of the weather. Lessons are available for beginner, intermediate, and advanced riders.
• Camps: The farm hosts various day camps, mini-camps, and young rider camps throughout the year, providing immersive experiences in horse care, horsemanship, and riding.
• Therapeutic Horsemanship: Forward Farm is certified through the Professional Association of Therapeutic Horsemanship International (PATH Intl), offering equine-assisted activities that provide physical and emotional benefits. This service is a valuable community asset.
• Show Team: An outlet for competitive riders to test their skills at in-house tournaments as well as open and Class A level competitions.
• Horse Boarding Stables: The farm provides full-service boarding, ensuring a high standard of care for privately owned horses.

Planning a Visit

Forward Farm LLC is operational despite what some reviews might suggest due to communication issues. Its hours are posted as Monday through Wednesday from 9:00 AM to 5:00 PM, Thursday from 9:00 AM to 3:00 PM, and Saturday from 9:00 AM to 4:00 PM, with closures on Friday and Sunday. The facility is noted as having a wheelchair-accessible entrance. Given the reported difficulties in reaching the business via phone or email, prospective clients might need to be persistent or consider visiting in person during business hours to make inquiries. For anyone planning riding vacations or seeking a top-tier horse riding experience, especially involving the American Saddlebred, the quality of service at Forward Farm appears to be worth the initial effort. However, one must be prepared for the potential challenge of making that first connection.