Premier Resorts

Located at 126 Stonehenge Dr #107 in Crossville, Tennessee, Premier Resorts presents itself as a membership-based travel agency offering discounted rates on hotels, cruises, and vacation properties. Operating on weekdays from 9:00 AM to 5:00 PM, the company aims to provide members with exclusive access to a variety of travel opportunities. However, a deep dive into customer feedback and public records reveals a profoundly divided reputation, where a single positive account is overwhelmingly overshadowed by numerous serious complaints regarding the company's business practices and service delivery.

The Service Proposition

On its website, Premier Resorts promotes a vision of accessible and affordable travel through its partnership network. The business model is centered on a paid membership that theoretically unlocks savings on vacation packages and various travel components. One past client review echoes this positive potential, describing a "fantastic experience" with the membership. This particular review, now several years old, praised the staff as "extremely professional" and responsive, and highly recommended the company for its diverse vacation options. This account represents the ideal customer journey that Premier Resorts purports to offer its clients seeking effective travel planning services.

Widespread Customer Service and Delivery Failures

Contrary to the lone positive review, the vast majority of recent customer feedback paints a starkly different picture. A recurring and critical theme among dissatisfied clients is the complete failure of the company to deliver on its promises after receiving payment. Several customers have reported that communication from the company ceased almost immediately after significant sums of money were paid. One client detailed a situation where they paid over $7,300 for services that were never rendered. Another former member, who initially found the company's representatives to be trustworthy, reported that Premier Resorts failed to provide the paid-for services and eventually stopped responding to their inquiries altogether. This pattern suggests a significant breakdown in the company's operational integrity and customer service in travel.

These issues are not isolated incidents. The experiences are corroborated by the company's public record with the Better Business Bureau (BBB). The BBB profile for The Consultant Group / Premier Resorts Destinations indicates the company is not accredited and has failed to respond to multiple complaints filed against it. This lack of response is a serious red flag for any consumer-facing business, particularly one that handles large financial transactions related to tourism services.

Key Issues Reported by Customers Include:

• Failure to Deliver Services: A consistent claim that the core service—providing discounted travel—is not fulfilled after payment is made.
• Lack of Communication: Members report that the company becomes unresponsive to calls and emails once they have committed financially.
• Misleading Sales Practices: Allegations of high-pressure sales tactics are prevalent, with some customers feeling they were misled about the value and utility of the membership.
• Poor Agent Knowledge: At least one review points out that the vacation agents seemed to lack the necessary knowledge to find suitable travel arrangements, diminishing the value of the agency's booking services.

Financial Value and Allegations of Deception

A central pillar of any travel membership club is the promise of savings. However, clients of Premier Resorts have strongly contested the value proposition. One user explicitly warned others not to join, stating that the promise of "big savings" resulted in saving mere "pennies." This sentiment transforms the membership from a potential investment in future travel into what many describe as a sunk cost with no tangible return. The business has been labeled a "scam company" by a former client who warned about its methods, which allegedly include targeting existing condo and resort owners with offers to resell their unused weeks—a common tactic in the timeshare and vacation club industry that often involves upfront fees with little to no results.

The severity of these financial complaints is further solidified by the company's BBB rating. As noted in one customer's review and confirmed by public records, the BBB has given the business an F rating and suspended its accreditation. This rating is based on factors that include the company's failure to respond to complaints, a clear indicator of its unwillingness to address consumer grievances. For potential customers considering holiday deals through a membership model, such a rating from a major consumer watchdog organization is a critical piece of information.

Final Considerations for Potential Clients

When evaluating Premier Resorts, prospective customers face a significant disparity between the company's marketing and the documented experiences of its members. While the idea of a travel membership with access to discounted vacations is appealing, the evidence points to a high-risk proposition. The overwhelming volume of negative feedback, which details substantial financial losses, a lack of service delivery, and accusations of deceptive practices, cannot be ignored. These firsthand accounts, combined with an F rating from the Better Business Bureau and a record of unanswered complaints, strongly suggest that caution is warranted. Potential clients must weigh the single positive, albeit dated, review against the substantial and consistent body of negative reports before committing to a membership with this travel agency.